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Harness The Power Of Word Of Mouth!

Harness the Power of WOM Today we’re going to talk about how to harness the power of word of mouth. Including the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So, let’s get started! There are six steps to harnessing word of mouth: Understand your customers’ values and priorities; this will help you understand why they would buy your products. Understand the different adopter types: innovators, early adopters, middle majority, late adopters, and laggards. Identify which decision stages are needed for your product to be adopted. Use the information

Tom Kavanaugh, MA

Word Of Mouth Tactics – Part 3

Word of Mouth Tactics – Part 3 Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely. Today we’re going to talk about the nine levels of word of mouth which gives you a tool to measure the word of mouth circulating around your company, products and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it. So, launching into the nine levels

Tom Kavanaugh, MA

Word Of Mouth Tactics – Part 2

Word of Mouth Tactics – Part 2 In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it to your advantage. The reality is everyone needs an advisor to guide them to make a decision. We rely on the expertise of others to make the right decisions as they are explained to us. When you take the time

Tom Kavanaugh, MA

Word Of Mouth Tactics – Part 1

Word of Mouth Tactics – Part 1 Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson we’ll get a feel for what exactly word of mouth is. Word of Mouth is easily the most powerful form of marketing and is absolutely free. People talk about ads they see, experiences they have and the products they purchase. If you treat people right and spread the word about your new products/services in a positive way, you’ll attract the right

Tom Kavanaugh, MA

Maximize Your Resources – Part 3

Maximize Your Resources – Part 3 In the last post we talked about three more ways you can work on maximizing your current resources. They included: Reveal your business’ soul From breaking even to breaking the bank Stand up and stand out Today we’ll talk about the last three areas you can work on to maximize your current resources. They are: An offer they can’t refuse Would you like fries with that? Stay away from the edge of the cliff An Offer They Can’t Refuse The secret to success is to stay ahead of your competitors- maintain the competitive edge.

Tom Kavanaugh, MA

Harness The Power Of Word Of Mouth!

Word Of Mouth Tactics – Part 3

Word Of Mouth Tactics – Part 2

Word Of Mouth Tactics – Part 1

Maximize Your Resources – Part 3

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